{"game_intel_data":{},"featured_reviews":[{"content":"This app is LifeCake with a different colour scheme. If you paid for extra storage on LifeCake, you can’t get your money back, whatever LifeCake says. You have to pay again. When you use the wizard to migrate your data, BackWhen says you have to buy a new subscription and hangs there offering no way to make the purchase. (PS: This was fixed by deleting and reinstalling the app.) What these people are selling, in essence, addresses the fundamental desire for immortality that is met by our offspring. They are selling continuity. This change of provider is a discontinuity, badly handled. The LifeCake -> BackThen migration wizard DOES NOT WORK for customers who need to subscribe to additional storage. (PS: This was fixed by deleting and reinstalling the app.) These are people’s most precious memories and sharing them when COVID 19 prevents visits is a real comfort. The timing of this move was disastrous in terms of coinciding with the pandemic. The executives of the companies concerned should get their heads out of their profit margin spreadsheets and look at the real world.","version":"1.0.6","date":"2020-05-02T00:00:00Z","rating":5,"app_id":1505173822,"username":"v0lterra","title":"Former LifeCake customer","country":"GB","tags":["performance_and_bugs","feature_requests","monetization"],"review_id":5893535920},{"content":"I have been a long time user , approx 4 yrs and I post multiple images every day , therefore I was no longer a free user, I used to pay annually but had recently switched to a £3.99 monthly payment anyway so the changeover was a bit of a pain to get family members changed over, however it’s done now. I haven’t lost any comments or likes , however the likes now say “ unknown rather than the person whom liked them which is a little sad as my mother recently passed and it was nice to look at old photos that she had liked. It seemed a little blunt to change over , no warning , no nice hope to see you on the new app just , blunt we are closing. It seems to no longer be a part of canon which is no loss to me as a user however security issues remain as we have no idea where images of our children are actually going , I was always weary of it but decided to take the risk .. now we have abruptly had to switch it only heightens that concern. Hopefully the app will be even better , only time will tell.","version":"1.0.6","date":"2020-04-30T00:00:00Z","rating":5,"app_id":1505173822,"username":"Lola scholessinger","title":"Seamless transition","country":"GB","tags":["social_and_community","user_data_and_privacy","monetization","performance_and_bugs"],"review_id":5885840542},{"content":"When I got the email from life cake I was heart broken because I have lots of my kids memories from birth until now, but when they said that I was able to back it I was very happy, however I thought “the back then” app was different it has exactly the same features as life cake they just started charging that’s what it is, plus very expensive £3.99pm, it’s ridiculous price because I don’t need 200GB every month, why should I pay, for now I will be fine but once I find out how and where I can transfer them photos I am leaving the “Back then” for sure. Specially during this lockdown they should have understood to their price down, or at least make us pay more if we went over the limited GB, I don’t normally write reviews but I was very compelled to do so","version":"1.0.9","date":"2020-05-31T00:00:00Z","rating":5,"app_id":1505173822,"username":"Hanna-Shi","title":"Absolutely the same as life cake","country":"GB","tags":["performance_and_bugs","social_and_community","feature_requests","monetization"],"review_id":6019124854}],"related_apps":[{"app_id":1137885597,"app_view_url":"/ios/gb/udisense-inc/app/nanit/1137885597/","country":"GB","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/bc/4e/2a/bc4e2aa8-c108-fedc-1a88-df56f27dd0ac/AppIcon-0-0-1x_U007epad-0-1-0-sRGB-85-220.png/150x150bb.jpg","name":"Nanit","os":"ios","price":{"currency":"GBP","value":0,"string_value":"£0.00","subunit_to_unit":100},"publisher_id":947764717,"publisher_name":"Udisense 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From bump to birthdays and beyond — save every photo, video and milestone in one safe place, beautifully organised by child.<br><br>NEW! Transform your memories into premium Photo Books you can hold forever — created effortlessly from your most-loved moments already in BackThen. Our most requested feature, minus the hassle.<br><br>WHY FAMILIES CHOOSE BACKTHEN<br><br>1. Private & secure — You control who sees what. No ads. No data-sharing. Ever.<br>2. Effortlessly organised — Photos auto-sorted by child on their own timeline.<br>3. Full resolution — We never compress your images. Your memories, kept at their best.<br>4. Timelapse magic — Watch how their face changes over time with our unique technology.<br>5. Photo Books & prints — Create premium keepsakes from the photos already in your app.<br>6. The whole family — Grandparents, aunts, uncles — everyone included on any device.<br><br>DESIGNED FOR EVERY STAGE<br><br>• Pregnancy Journal — Track bump photos, maternity moments & milestones<br>• Newborn & Baby Book — Document firsts, growth markers & everyday memories<br>• Growing Up — Build a lasting digital family album from year to year<br><br>SAVE & ORGANISE<br>• Auto-organise from any device — mobile or desktop<br>• Ordered chronologically from the moment you save — every photo and video in the right place<br>• Photos at full resolution, videos at any length, unlimited milestones including height & weight<br>• Each child gets their own timeline, viewed together or individually<br>• Find any moment with instant scroll or search by date<br><br>SHARE SECURELY<br>• Invite family and friends — you set their permissions<br>• Everyone gets notified when new memories are added<br>• 100% private — no ads, no data-sharing, no exceptions<br><br>LOOK BACK & ENJOY<br>• Unique timelapse technology shows how their face changes<br>• Fun sibling and cousin comparisons at the same age<br>• Auto-created highlights, flashback reels and animated stickers<br><br>PRINT YOUR FAVOURITES<br>• NEW: Premium Photo Books — beautifully laid out, printed to the highest quality<br>• Auto-created calendars, montages and prints from your favourite photos<br>• Available in the UK, US, Canada and Europe<br>• Printed locally using your original-resolution photos for the best results<br><br>TRUSTED BY MILLIONS<br>• From the team behind Lifecake — the original online childhood journal, founded in 2012<br>• Connecting families across 182 countries<br>• All devices welcome — iOS, email, web & other mobile platforms<br><br>TRY IT FREE<br>• 1GB free storage to try all features<br>• VIP subscription: £4.99 / $6.49 / €5.99 per month<br>• Nothing to lose — all your content returned if you choose to leave<br><br>Questions? support@backthen.app<br>Privacy: backthen.com/privacy<br>Terms: backthen.com/terms","app_summary":"'BackThen - Baby Book', published by a United Kingdom-based company and offers in-app purchases at £4.99 per item. The app was last updated on 30 April 2026. Released in United Kingdom on 27 April 2020 and globally on 27 April 2020. 'BackThen - Baby Book' belongs to the 'Lifestyle' category maintaining a content rating of '4+'. In United Kingdom, 'BackThen - Baby Book' ranked 461st on the 'Top Free iPad Apps' chart and 12th on the 'Top Grossing iPhone Apps' chart in the 'Lifestyle' category. Last month's estimates were < 5k downloads and $100k revenue. The app is available in United Kingdom, US, and Denmark and being advertised actively. 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