{"game_intel_data":{},"featured_reviews":[{"content":"Omg elf is out of the world extraordinary. I have so many elf products and they’re just so amazing. Their skin care is really good at hydrating and brightening your skinning making it glow. I have really clear skin yet elf skin care product have made a look even clearer. Their make up is just so amazing the blush that I have from it makes me look like I have a filter on I love they’re like moisturizing bronzing drops and even just the sunscreen. They also make it really affordable and if you buy on the app, there are a lot of extra surprises. You can get a lot of coupons and deals on certain items if you remember every order is free shipping. they even have where if you pay over $25 you get two gifts and if you pay over 50 you get a really big gift and if you remember the more points you get which you can just get easily by like just checking out their Instagram and slowly that adds up and you can buy some really cool stuff like just make up that you would spend like $75 on for free. The quality is so amazing. It’s comparable to products like M.A.C and even better. They also have a community where you can ask people about questions about make up and you can also just share your life of elf just showing people your halls and it’s a very safe community. Elf always checks all the messages before they send out so anything that you like try to comment on El has a check through it first before letting me comment. It’s truly amazing and I definitely recommend that you give it a try ❤️✨","version":"R22","date":"2025-07-13T00:00:00Z","rating":5,"app_id":1488721704,"username":"\"Gibbon Supporters\"","title":"AMAZING 😁💖💗❤️✨💅🏻🌹🔅","country":"US","tags":["service","content","social_and_community","monetization","pricing"],"review_id":12885363919},{"content":"I’ve been a fan, customer &amp; advocate for E.L.F. for years.  Back when there wasn’t a skin care line &amp; pretty much all of their products were under $3.  Ok, this may be a wee bit of a stretch, but one could spend $15 on elf products &amp; have a rather impressive haul for less than a $20.  Then something changed.  There are products I still love, but these smaller container/higher price shenanigans are not flying any longer.  I miss the old days when e.l.f. made good, affordable cosmetics that everyone could afford &amp; still look amazing.  Now?  The quality has diminished over the years &amp; prices have risen.  E.L.F. Is no longer that great brand that performed as well as the higher-end cosmetics.  Now it is more like:  well. E.L.F. has this (insert random product here) which I love, which used to be $2 and is now $15.  Such a disappointment.  I know you guys have to crank out a profit, but you were cranking out profits when a small square of eyeshadow was $1.  I understand inflation, costs, etc…. But the price goes up &amp; quality goes down?  No.  Do better!  You used to be awesome…you cared about the “little guy”, your diehard customers.  Now the little guy can’t afford e.l.f.  Do better.  Please.","version":"R22.1","date":"2025-09-13T00:00:00Z","rating":5,"app_id":1488721704,"username":"hijfortamenacop","title":"A long, somewhat tortured relationship","country":"US","tags":["pricing","content","monetization"],"review_id":13133498083},{"content":"I seriously love this app! The e.l.f. Cosmetics app stands out as the best because it merges innovative tech, smart shopping tools, and a loyal community in one seamless experience. Its virtual try‑on feature lets you test lipsticks, eyeshadows, and blushes using your camera before buying, while the AI‑powered shade‑finder ensures the perfect foundation match in just minutes  . The app is also a hub for exclusive perks: earn points through its popular “Beauty Squad” loyalty programme—by shopping, playing in‑app games, uploading receipts, and more—to unlock early access, free shipping, and even personalized beauty consultations  . Add to that a sleek, intuitive design, user reviews and swatches, curated product feeds, and shoppable stories—and you’ve got a user‑friendly, fun, and highly rewarding beauty destination  . Whether you’re a beauty novice or a seasoned makeup lover, the e.l.f. app offers an affordable, community‑driven path to discovering—and loving—the perfect products. I’m probably the biggest elf fan you will ever meet! I have most of their products and Elf if your reading this pleaseeee send me some PR!!!","version":"R22","date":"2025-07-05T00:00:00Z","rating":5,"app_id":1488721704,"username":"olivia h elias","title":"ELF Cosmetics","country":"US","tags":["design","feature_requests","content","gamification","social_and_community"],"review_id":12854291371}],"related_apps":[{"app_id":561930308,"app_view_url":"/ios/us/ulta-salon-cosmetics-fragrance-inc/app/ulta-beauty-makeup-skincare/561930308/","country":"US","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/27/85/5d/27855d82-d045-f18d-6821-a80b2ff4d03a/AppIcon-0-0-1x_U007ephone-0-0-0-1-0-0-85-220.png/150x150bb.jpg","name":"Ulta Beauty: Makeup & Skincare","os":"ios","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":561930851,"publisher_name":"Ulta Salon, Cosmetics & Fragrance, Inc","publisher_profile_url":"/publisher/ios/561930851","rating":4.864723576010603,"rating_breakdown":[29410,9052,27946,115295,2154129],"rating_count":2335832},{"app_id":463630399,"app_view_url":"/ios/us/victoria-s-secret-pink/app/pink-clothing-beauty-more/463630399/","country":"US","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/c3/51/86/c35186bf-f7e2-d47b-2d78-a9d26ea4099c/AppIcon-0-0-1x_U007emarketing-0-11-0-85-220.png/150x150bb.jpg","name":"PINK—Clothing, Beauty & More","os":"ios","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":463630402,"publisher_name":"Victoria's Secret PINK","publisher_profile_url":"/publisher/ios/463630402","rating":4.822309192949036,"rating_breakdown":[10395,6005,20890,61302,816914],"rating_count":915506},{"app_id":336860594,"app_view_url":"/ios/us/victoria-s-secret/app/victoria-s-secret-bras-more/336860594/","country":"US","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/d5/eb/da/d5ebda57-3336-661a-53b0-58bb9fb09a40/AppIcon-0-0-1x_U007emarketing-0-11-0-85-220.png/150x150bb.jpg","name":"Victoria's Secret—Bras & More","os":"ios","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":336860597,"publisher_name":"Victoria's Secret","publisher_profile_url":"/publisher/ios/336860597","rating":4.814693960792312,"rating_breakdown":[2553,1094,3021,9540,140700],"rating_count":156908},{"app_id":1016673544,"app_view_url":"/ios/us/ipsy/app/ipsy-personalized-beauty/1016673544/","country":"US","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/f4/3f/3a/f43f3a0d-16cf-5f12-1889-77dd0e7dca5f/AppIcon-0-0-1x_U007emarketing-0-8-0-85-220.png/150x150bb.jpg","name":"IPSY: Personalized Beauty","os":"ios","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":1016673543,"publisher_name":"Ipsy","publisher_profile_url":"/publisher/ios/1016673543","rating":4.810216995373318,"rating_breakdown":[3784,1741,3219,15822,200001],"rating_count":224567},{"app_id":1076108089,"app_view_url":"/ios/us/five-below-inc/app/five-below/1076108089/","country":"US","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/14/3f/d7/143fd7e7-73c0-86f8-4a6f-43ae89f34af0/AppIcon-0-0-1x_U007emarketing-0-8-0-P3-85-220.png/150x150bb.jpg","name":"Five Below","os":"ios","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":1523109058,"publisher_name":"Five Below. 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From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.<br><br>Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.<br><br>JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.<br>Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:<br><br>• Earn points ANYWHERE you shop when you upload your receipt on the app.<br>• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.<br>• Shop the latest drops and sales before anyone else with early access.<br>• Enjoy a free gift and double points during your birthday month.<br>• Level up your tier for more exclusive perks like free shipping for Icon members.<br><br>BE EXTRA WITHOUT PAYING EXTRA.<br>Get instant access to gifts with purchase and special offers on makeup and skin care.<br><br>TRY OUR UPGRADED SHADE FINDER.<br>Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.<br><br>E.L.F. SHOPPABLE STORIES.<br>Stay up to date with the latest drops and discover new holy grails.<br><br>FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.<br>Virtually try on all your fave products and find your perfect shade matches.<br><br>PLAY GAMES TO EARN POINTS.<br>We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!<br><br>SWIPE TO LIKE.<br>Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.<br><br>JOIN BEAUTY SQUAD COMMUNITY.<br>Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.<br><br>GET INSTANT HELP WHILE SHOPPING IN STORE.<br>Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.<br><br>ALWAYS STAY IN THE KNOW.<br>Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.<br><br>KEEP TABS ON YOUR E.L.F. ORDER.<br>Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.<br><br>SHARE THE E.L.F. LOVE.<br>Find makeup and skincare products & look straight from the product page.<br><br>elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!<br><br>e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.","app_summary":"'e.l.f. Cosmetics and Skincare', published by a US-based company. The app was last updated on 24 June 2026. Released in US on 02 January 2020. 'e.l.f. Cosmetics and Skincare' belongs to the 'Shopping' category maintaining a content rating of '4+'. In US, 'e.l.f. Cosmetics and Skincare' ranked 155th on the 'Top Free iPad Apps' chart in the 'Shopping' category. Last month's estimates were 9k downloads. The app is available in US, United Kingdom, and Canada and being advertised actively. Sign up / Sign in to learn more about the time spent, session durations, usage & engagement (DAU, WAU, MAU), retention, churn, marketshare, growth trends, and other market statistics.","subtitle":"Shop makeup & get rewards","promo_text":""},"has_in_app_purchases":false,"installs":null,"language":"EN","support_url":"https://www.elfcosmetics.com/pages/faqs","top_countries":["US","GB","CA"],"valid_countries":["GB","US"],"available_countries":["US","CA","GB"],"pre_order_countries":[],"website_url":null,"app_id":1488721704,"app_view_url":"/ios/us/e-l-f-cosmetics-inc/app/e-l-f-cosmetics-and-skincare/1488721704/","country":"US","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/3c/c9/cd/3cc9cdc1-9769-cc25-2456-fbee78f19514/AppIcon-0-0-1x_U007epad-0-1-0-85-220.png/150x150bb.jpg","name":"e.l.f. Cosmetics and Skincare","os":"ios","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":1488721703,"publisher_name":"e.l.f. Cosmetics, Inc.","publisher_profile_url":"/publisher/ios/1488721703","rating":4.86886869097187,"rating_breakdown":[329,188,467,2351,36053],"rating_count":39388,"country_release_date":1577923200000,"current_version":"R31","file_size":204426240,"first_released_in":["US"],"minimum_os_version":"17.0","publisher_country":"US","recent_release_date":1782259200000,"release_date":1653894000000,"release_status":"REGIONAL_RELEASE","supported_languages":["EN"],"worldwide_release_date":null,"store_removal_date":null,"cohort_id":null,"worldwide_last_month_revenue":{"unit":"cent","type":"currency","currency":"USD","value":100000},"worldwide_last_month_downloads":{"unit":"unit","type":"integer","value":9000},"category_rankings":{"app_id":1488721704,"country":"US","ipad":{"top_free":{"all_categories":null,"primary_categories":[{"6024":146}],"sub_categories":[]},"top_grossing":null,"top_paid":null},"iphone":{"top_free":null,"top_grossing":null,"top_paid":null}}}