{"game_intel_data":{},"featured_reviews":[{"content":"I am really enjoying this app. I am someone who spends too much time thinking and planning my budget on paper, across excel sheets and monitoring multiple accounts. My method was so complicated only I understood it and trying to explain it to my spouse was impossible. This app puts a large portion on that information in one place in a user friendly format that my spouse doesn't need a codex to decipher. I do have some suggestions that would improve this amazing app even more. Planning ahead is a big part of my budget task. It would be great if you could plan your weekly/monthly budgets ahead of time in the analytics section. Being able to input my planned budget for each category 8 weeks/2months ahead would be a game changer as i currently still have to write these plans out on paper and then input these into the app when the cycle refreshes. Paying of debt is my first motivation behind my financial planning. It would be incredible to see some kind of debt tracker in the app. Having something that can show my debt decreasing (hopefully) over time would be really motivating and if its increasing, helping to understand where im going wrong.\n\nAlso, i use Monese bank as my primary spending account. Would be great to be able to live sync that account. Monese is currently not an option","version":"3.5.7","date":"2021-11-20T00:00:00Z","rating":5,"app_id":1270062373,"username":"mccollal","title":"Love it!","country":"GB","tags":["gamification","accessibility","feature_requests","monetization"],"review_id":8044389692},{"content":"I used to really enjoy using this app until all useful functions (including planning and tracking against your budget which is - you know - the exact purpose of a budgeting app), historical savings calculations and recurring payments tracking were paywalled behind a ridiculous (!!!!) annual-option-only subscription plan that will set you back a hefty £90 (more or less, depending on the plan you select) which seems extremely steep for an app designed around saving money!!!\n\nReally unhappy that such a great budgeting app has been rendered essentially useless beyond displaying the features I can easily view on my mobile banking app (money in bank and payments / income tracking) just because I don’t want to fork out a lump sum of cash as there is not even a monthly subscription option!!! And I am also not interested in all the “fancy” additional investment functions when all I want is an app that enables me to track my spending. I will be looking for an alternative budgeting app!","version":"5.2.3","date":"2024-06-12T00:00:00Z","rating":1,"app_id":1270062373,"username":"AlmaYJ00","title":"Too expensive","country":"GB","tags":["monetization"],"review_id":11372330058},{"content":"This app was so good. I used to use it daily and I felt in control of my money. The recent update to v3 has been terrible. A lot of the basic functionality has been lost. It’s just a basic budgeting tool now, you set up categories and it adds transactions at random to them (and doesn’t take into account pending transactions). Best feature was pulling all your accounts/transactions together and giving you a “global” view but it doesn’t do this properly anymore. I wouldn’t recommend.\n\nIn response to the unhelpful reply from the developer. I am not saying features have been removed but functionality has. Pending transactions used to appear in category totals on an analysis tab before the update. This tab now doesn’t exist (this is even clear from the new screenshots) and pending transactions aren’t included in the budget totals anymore. This isn’t helpful for giving an accurate total as sometimes it takes a few days for these to finalise. You used to be able to see account balances on the main page of the app, these are now hidden a few clicks away. Most useless feature of being able to set up transfers within the app now has its own tab though. Please look at the other reviews I’m not alone in thinking this. Going in the chat isn’t going to being this stuff back. \n\nI wouldn’t recommend anyone download this app in its current form.","version":"3.7.1","date":"2022-05-04T00:00:00Z","rating":1,"app_id":1270062373,"username":"benlhope","title":"Bad after update","country":"GB","tags":["updates_and_maintenance"],"review_id":8635373112}],"related_apps":[{"app_id":1049797239,"app_view_url":"/ios/gb/digital-moneybox-limited/app/moneybox-save-and-invest/1049797239/","country":"GB","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple211/v4/24/1d/23/241d23da-87c2-77d7-ffaf-f26b02cb92ba/AppIcon-0-0-1x_U007epad-0-1-0-85-220.png/150x150bb.jpg","name":"Moneybox - Save and Invest","os":"ios","price":{"currency":"GBP","value":0,"string_value":"£0.00","subunit_to_unit":100},"publisher_id":1049797238,"publisher_name":"Digital Moneybox 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Whether you’re budgeting for groceries, rent, or saving for your next big goal, Emma gives you all the tools to build healthier financial habits. Trusted by hundreds of thousands of users across the UK, Emma makes budgeting simple and effective.<br><br>Why Choose Emma<br><br>Emma combines all your bank accounts, credit cards, investments, and crypto wallets into one intuitive dashboard. You’ll always know where your money goes and how to stick to your budget with ease.<br><br>Key Features<br><br>Budgeting Made Easy<br>Create unlimited budgets with custom categories, track overspending with rolling budgets, and sync your plan with your pay cycle. Emma even supports merchant-based budgets, making it the most flexible budget app in the UK.<br><br>Powerful Insights & Analytics<br>Understand your spending with interactive pie charts, cash flow timelines, and spend-over-time breakdowns. Emma helps you budget smarter by showing exactly where your money goes.<br><br>Smart Budget Alerts<br>Get real-time notifications when you’re close to your budget limits, a bill is due, or an unusual transaction occurs.<br><br>Bill & Subscription Tracking<br>Never miss a payment again. Track bills, cancel unwanted subscriptions, and free up money in your budget instantly.<br><br>Smart Savings with Autosave<br><br>Build your savings alongside your budget with three flexible options:<br>• Custom Deposit: Set a recurring amount to save automatically<br>• Round Ups: Save spare change from daily purchases<br>• AI Saving: Let Emma calculate the perfect savings for your budget<br><br>Cashback & Rewards<br>Earn free cashback at top UK brands and stretch your budget further.<br><br>Boost Your Credit Score<br>Report your rent to Equifax, TransUnion, and Experian directly from Emma and improve your credit score while staying on budget.<br><br>Personal & Business Budgeting<br>Use Emma Spaces to manage personal and business budgets in one app, keeping everything organised.<br><br>Shared Budgets Made Simple<br>Split expenses with friends, housemates, or a partner using Emma Groups—no more awkward money chats.<br><br>Track Your Net Worth<br>Monitor assets and liabilities in real time and see how your overall budget and wealth grow.<br><br>Discover Better Financial Options<br>Compare loans, credit cards, and debt consolidation offers tailored to your budget.<br><br>Invest Commission-Free<br>Trade over 1,800 US stocks, including Apple, Meta, and NVIDIA. Capital at risk; other fees may apply.<br><br>Bank-Level Security<br><br>Your data is safe with Emma:<br>* 256-bit SSL encryption<br>* Biometric authentication<br>* FCA-registered and ICO-compliant<br>* Featured by BBC, Financial Times, TechCrunch, The Guardian, and more.<br><br>Subscriptions<br>Emma Plus, Pro, and Ultimate plans are available monthly or annually. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the billing period. Manage your plan directly in your Emma account settings. Prices start at £4.99/month and may vary by country.<br><br>Regulatory Information<br>Emma Technologies Ltd is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 (FRN 794952). Emma Technologies Ltd is authorised and regulated by the Financial Conduct Authority (FRN 1042167) for investment services and consumer credit activities, including credit broking and credit information services. Emma Technologies Ltd acts as a credit broker, not a lender, and may receive a commission from lenders for introducing you to them.<br><br>Terms and Conditions: emma-app.com/terms<br>Privacy Policy: emma-app.com/privacy<br><br>Download Emma today,  the UK’s favourite budget app and join thousands of users who save money, stay on budget, improve their credit score, and build financial confidence every day.","app_summary":"'Emma - Budget Planner Tracker', published by a United Kingdom-based company and offers in-app purchases ranging from £4.99 to £83.99 per item. The app was last updated on 01 September 2026. Released in United Kingdom on 19 October 2017 and globally on 15 December 2017. 'Emma - Budget Planner Tracker' belongs to the 'Finance' category maintaining a content rating of '4+'. In United Kingdom, 'Emma - Budget Planner Tracker' ranked 38th on the 'Top Free iPad Apps' chart, 31st on the 'Top Free iPhone Apps' chart, and 16th on the 'Top Grossing iPhone Apps' chart in the 'Finance' category. Last month's estimates were 50k downloads and $20k revenue. The app is available in United Kingdom, US, and Canada and being advertised actively. Sign up / Sign in to learn more about the time spent, session durations, usage & engagement (DAU, WAU, MAU), retention, churn, marketshare, growth trends, and other market statistics.","subtitle":"Spending, Bills, Money Saving","promo_text":""},"has_in_app_purchases":true,"installs":null,"language":"EN","support_url":"https://emma-app.com","top_countries":["GB","US","CA"],"valid_countries":["CA","CZ","ES","FR","GB","IT","LU","US"],"available_countries":["GB","US","AU","CA","CN","FR","DE","IT","JP","KR","RU","DZ","AO","AR","AT","AZ","BB","BY","BE","BM","BR","BG","CL","CO","CR","HR","CZ","DK","DO","EC","EG","SV","FI","GH","GR","GT","HK","HU","IN","ID","IE","IL","KZ","KE","KW","LB","LT","LU","MO","MG","MY","MX","NL","NZ","NG","NO","OM","PK","PA","PE","PH","PL","PT","QA","RO","SA","SG","SK","SI","ZA","ES","LK","SE","CH","TW","TH","TN","TR","UA","AE","UY","UZ","VE","VN"],"pre_order_countries":[],"website_url":"https://emma-app.com","app_id":1270062373,"app_view_url":"/ios/gb/emma-technologies-ltd/app/emma-budget-planner-tracker/1270062373/","country":"GB","icon_url":"https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/fc/98/a4/fc98a4e8-221e-65cb-e2bd-072c9077eaae/AppIcon-0-0-1x_U007epad-0-11-0-85-220.png/150x150bb.jpg","name":"Emma - Budget Planner Tracker","os":"ios","price":{"currency":"GBP","value":0,"string_value":"£0.00","subunit_to_unit":100},"publisher_id":1202559061,"publisher_name":"Emma Technologies LTD.","publisher_profile_url":"/publisher/ios/1202559061","rating":4.657404603270745,"rating_breakdown":[1408,277,368,1851,22512],"rating_count":26416,"country_release_date":1508395863000,"current_version":"6.2.8","file_size":171238400,"first_released_in":["GB"],"minimum_os_version":"15.1","publisher_country":"United Kingdom","recent_release_date":1788220800000,"release_date":1513348059000,"release_status":"REGIONAL_RELEASE","supported_languages":["EN"],"worldwide_release_date":1513296000000,"store_removal_date":null,"cohort_id":null,"worldwide_last_month_revenue":{"unit":"cent","type":"currency","currency":"USD","value":2000000},"worldwide_last_month_downloads":{"unit":"unit","type":"integer","value":50000},"category_rankings":{"app_id":1270062373,"country":"GB","ipad":{"top_free":{"all_categories":null,"primary_categories":[{"6015":29}],"sub_categories":[]},"top_grossing":{"all_categories":null,"primary_categories":[{"6015":21}],"sub_categories":[]},"top_paid":null},"iphone":{"top_free":{"all_categories":null,"primary_categories":[{"6015":30}],"sub_categories":[]},"top_grossing":{"all_categories":null,"primary_categories":[{"6015":12}],"sub_categories":[]},"top_paid":null}}}