{"game_intel_data":{},"featured_reviews":[{"content":"Disappointed in Matt Rife ad. The app is easy to order on. Could use some other improvements. Even though the app shows that you're logged in, it doesn't save certain things, like the Beauty Profile. A lot of links take you out of the app to a web page (ex: FAQ's, complaints, ads) and even if you manage to login on that web page it doesn't save to the app and it's not on your profile on the website when you log back in. The scanned receipts disappear.","version":"26.1.0.32","date":"2025-09-06T00:00:00Z","rating":1,"app_id":"com.follow.ElfCosmetics","username":"Ladybug","title":"","country":"US","tags":["design","service","performance_and_bugs","integration_with_other_services"],"review_id":"779139c1-0d14-44ab-a008-c75318dfc964"},{"content":"e.l.f app is super slow, and I have a lot of problems. as much as I love the e.l.f product, they communicate, speediest, and feeindslyness sucks. I have had multiple items canceled or not given because they ran out but were never notified, I only found out because I checked my shipping notice. I'm not sure the price and awesome products are worth the terrible customer service.","version":"2025.SS-0.0.5","date":"2026-03-04T00:00:00Z","rating":1,"app_id":"com.follow.ElfCosmetics","username":"Maddelyn Meirose","title":"","country":"US","tags":["performance_and_bugs","customer_support","pricing"],"review_id":"cfb1693a-fbec-42b5-b67a-b43855164c39"},{"content":"Too, too difficult to navigate! Also, I accidently doubled one item and something better than one item I'd already selected. I tried everything I could think of to delete one item altogether and reduce the quanity on another to no avail. AND I love ELF. I've been buying ELF since you could only find it at Old Navy and airports! please make this workable! PRETTY, please!!","version":"2025.SS-0.0.5","date":"2026-03-02T00:00:00Z","rating":2,"app_id":"com.follow.ElfCosmetics","username":"Ellen W","title":"","country":"US","tags":["design","performance_and_bugs","feature_requests"],"review_id":"7bcff8e0-e805-4919-abf7-1efc5c11c6fa"}],"related_apps":[{"app_id":"com.starbucks.mobilecard","app_view_url":"/android/us/starbucks-coffee-company/app/starbucks/com.starbucks.mobilecard/","country":"US","icon_url":"https://play-lh.googleusercontent.com/qrmolFrTzWjD7o_vVZ8bcQj0WM8-AI4fhJzg-L3ecLCLUJc9vNWOQ1MmkKQA2RN69C0u=s150","name":"Starbucks","os":"android","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":"Starbucks+Coffee+Company","publisher_name":"Starbucks Coffee Company","publisher_profile_url":"/publisher/android/Starbucks+Coffee+Company","rating":4.843070881074983,"rating_breakdown":[19025,3698,15829,121938,1373897],"rating_count":1534387},{"app_id":"com.target.ui","app_view_url":"/android/us/target-corporation/app/target-shop-style-save/com.target.ui/","country":"US","icon_url":"https://play-lh.googleusercontent.com/zGPsbvjnofxvB1BM03NKI9N-0KHJk_rXLXSGikFmjFT63D78Z5otWEwJfqg7IWLZGtM=s150","name":"Target: Shop. Style. Save.","os":"android","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":"Target+Corporation","publisher_name":"Target Corporation","publisher_profile_url":"/publisher/android/Target+Corporation","rating":4.876875826036398,"rating_breakdown":[3367,1025,3769,21660,341682],"rating_count":371503},{"app_id":"com.sephora","app_view_url":"/android/us/sephora-usa-inc/app/sephora-buy-makeup-skincare/com.sephora/","country":"US","icon_url":"https://play-lh.googleusercontent.com/nTWsdDvMx4vyuiZAwCu0YGhEvXgl3JRciLPst5i_i7SlvoSDl1ND4_qLf5U_52oHQ2lwNsEXBxAZrPJXluCo=s150","name":"Sephora: Buy Makeup & Skincare","os":"android","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":"Sephora+USA,+Inc.","publisher_name":"Sephora USA, Inc.","publisher_profile_url":"/publisher/android/Sephora+USA,+Inc.","rating":3.971171690826102,"rating_breakdown":[13538,3960,4768,6479,51003],"rating_count":79748},{"app_id":"com.ulta","app_view_url":"/android/us/ulta-inc/app/ulta-beauty-makeup-skincare/com.ulta/","country":"US","icon_url":"https://play-lh.googleusercontent.com/_TJTWJgxKdfMhv5SlUXqQY1CJwP3UTQfq11Wz6EJYM1c1f1wGlxYQQJTXfqTkzbmZM-x=s150","name":"Ulta Beauty: Makeup & Skincare","os":"android","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":"Ulta+Inc.","publisher_name":"Ulta Inc.","publisher_profile_url":"/publisher/android/Ulta+Inc.","rating":4.615234532619996,"rating_breakdown":[11470,2658,4457,18284,173784],"rating_count":210653},{"app_id":"com.brandingbrand.reactnative.and.bjs","app_view_url":"/android/us/bj-s-wholesale-club/app/bj-s-wholesale-club/com.brandingbrand.reactnative.and.bjs/","country":"US","icon_url":"https://play-lh.googleusercontent.com/tI9XoJI7CUXURbfzB_-rdRoyW1RDxlBPVf8dg3BqM3YH6GBKgmwm7ow3KitGt1VUJGo=s150","name":"BJ's Wholesale Club","os":"android","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":"BJ's+Wholesale+Club","publisher_name":"BJ's Wholesale Club","publisher_profile_url":"/publisher/android/BJ's+Wholesale+Club","rating":4.671937459167967,"rating_breakdown":[6658,2657,4478,15695,151130],"rating_count":180618},{"app_id":"com.abercrombie.hollister","app_view_url":"/android/us/abercrombie-fitch-co/app/hollister-co/com.abercrombie.hollister/","country":"US","icon_url":"https://play-lh.googleusercontent.com/fR2MF4yXs4N57tN_mny5nkFrSM6Sn2c4s1Qc9102Omu8XB5JNrWX3pdgfVdEZdhWhjk=s150","name":"Hollister Co.","os":"android","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":"Abercrombie+&+Fitch+Co","publisher_name":"Abercrombie & Fitch Co","publisher_profile_url":"/publisher/android/Abercrombie+&+Fitch+Co","rating":4.815043865957141,"rating_breakdown":[1813,751,1503,8065,99116],"rating_count":111248}],"top_in_app_purchases":{},"versions":[{"date":1774137600000,"value":"2025.SS-0.0.7"},{"date":1772755200000,"value":"2025.SS-0.0.6"},{"date":1771718400000,"value":"2025.SS-0.0.5"},{"date":1770508800000,"value":"2025.SS-0.0.4"},{"date":1767052800000,"value":"2024.AW-1.3.9-73-gffd0f56c9"},{"date":1765324800000,"value":"2024.AW-1.3.9"},{"date":1764892800000,"value":"2024.AW-1.3.8"},{"date":1760054400000,"value":"2024.AW-1.3.6-4-g8a661874f"},{"date":1759104000000,"value":"2024.AW-1.3.6"},{"date":1754265600000,"value":"2024.AW-1.3.3"},{"date":1752105600000,"value":"26.1.0.32"},{"date":1751241600000,"value":"26.1.0.30"},{"date":1749686400000,"value":"26.1.0.29"},{"date":1747785600000,"value":"26.1.0.28"},{"date":1746144000000,"value":"26.1.0.26"},{"date":1744243200000,"value":"26.1.0.23"},{"date":1743120000000,"value":"26.1.0.21"},{"date":1742169600000,"value":"26.1.0.20"},{"date":1741219200000,"value":"26.1.0.18"},{"date":1740355200000,"value":"26.1.0.17"},{"date":1738540800000,"value":"26.1.0.16"},{"date":1737072000000,"value":"26.1.0.14"},{"date":1734998400000,"value":"26.1.0.12-155-g2a4c28a8"},{"date":1733443200000,"value":"26.1.0.12"},{"date":1732147200000,"value":"26.1.0.11.1"},{"date":1730419200000,"value":"26.1.0.10"},{"date":1729123200000,"value":"26.1.0.9"},{"date":1728000000000,"value":"26.1.0.8"},{"date":1725235200000,"value":"26.1.0.6"},{"date":1724284800000,"value":"26.1.0.4"},{"date":1721779200000,"value":"26.1.0.3"},{"date":1719187200000,"value":"25.0.3.5"},{"date":1718064000000,"value":"25.0.3.4"},{"date":1714348800000,"value":"25.0.3.3"},{"date":1712102400000,"value":"25.0.3.1"},{"date":1709164800000,"value":"24.1.7.17"},{"date":1707350400000,"value":"24.1.7.12"},{"date":1704844800000,"value":"24.1.7.11"},{"date":1704412800000,"value":"24.1.7.10"},{"date":1703030400000,"value":"24.1.7.9"},{"date":1702252800000,"value":"24.1.7.8"},{"date":1699920000000,"value":"24.1.7.6"},{"date":1699833600000,"value":"24.1.7.5"},{"date":1698796800000,"value":"24.1.7.4"},{"date":1698192000000,"value":"24.1.7.3"},{"date":1696377600000,"value":"22.0.10.8"},{"date":1689292800000,"value":"22.0.10.7"},{"date":1686009600000,"value":"22.0.10.6"},{"date":1678320000000,"value":"22.0.10.5"},{"date":1675987200000,"value":"22.0.10.4"},{"date":1673481600000,"value":"22.0.10.3"},{"date":1671580800000,"value":"22.0.10.2"},{"date":1668124800000,"value":"22.0.10.1"},{"date":1663632000000,"value":"22.0.8.3"},{"date":1661990400000,"value":"22.0.8-release-1961f60a"},{"date":1657152000000,"value":"22.0.2.3"},{"date":1653523200000,"value":"22.0.2.2"},{"date":1649289600000,"value":"22.0.2.1"},{"date":1640044800000,"value":"3.1.0 (25)"},{"date":1635465600000,"value":"3.0.0 (24)"},{"date":1634860800000,"value":"3.0.0 (23)"},{"date":1606435200000,"value":"2.3.0"},{"date":1602201600000,"value":"2.2.0"},{"date":1601596800000,"value":"2.1.Z"},{"date":1600300800000,"value":"2.1.1"},{"date":1597968000000,"value":"2.1"},{"date":1587340800000,"value":"1.1.1"},{"date":1586563200000,"value":"1.1"},{"date":1584748800000,"value":"1.0.5"},{"date":1581897600000,"value":"1.0.4"},{"date":1577664000000,"value":"1.0"}],"feature_graphic":"https://play-lh.googleusercontent.com/Uum5SeL7QtwDdlorGrH0jJVTllyUGIo_PldEzP3RDHpYs4j9sexgMCuf09iX9qh0TXo","screenshots":{"android":["https://play-lh.googleusercontent.com/hwALODSouKVY-PksFQmXYyjK-mEusFjmPbQ7q7o8K77H7OQvYqL-I7fEF2vIiMfFnXlFox5e3fV1Zo1pGBzsGVo","https://play-lh.googleusercontent.com/_A3JcQMWs0trxKEl1lKuPYMOtdu2LUVP-yL-M18CcNAvUYm5KQhABl8zYPb-agfQpp0FQJJFYVYrZEGwGvjxyQ","https://play-lh.googleusercontent.com/lLLBXQTIqnN_OunDkCNB2sB5O4_zvbQre8A9Fg8y7DiBoiwa-Iqv0-iwRSfhSBPpe9cc55TtZQ9ptQ-BsM5MhA","https://play-lh.googleusercontent.com/mAypOaKPtWoq8XdZcNRiKWHxyTUa1w-RAMTnLOEouRdDfXGkIqqYM8NCi-hbD-jNHeot1aPXL5TidkHOV_yj-f4","https://play-lh.googleusercontent.com/lYSnk7MKSD-D01a97cJTA_Rs9ccT6OF3JAv-jF-Srj4J5IR8hOqEY5PNB_1TDzaxxk0ls25Y8yKf6bV8s4OXMzA","https://play-lh.googleusercontent.com/ETKkI2fs6fZEgWNSwhj6UIOA0JKseCLABVzR_egeDgp3WEeVrgiSwIaCpzfpgWRV89wxHUbi38fO4Cl9De_UYg","https://play-lh.googleusercontent.com/TPmfUHvC7UJH1EpiMuLmbOU5J-zDlgb7ZQsW3j2vbX7dXJ89Y2kVmTJr9GiVBhMFPvSc7rHbr0VARy-ymO4bPg0"]},"trailers":{"android":{}},"active":true,"advertised_on_any_network":{"value":"Active","name":"Advertised on Any Network","custom_fields_filter_id":{"errors":["Invalid params values: [\"Active\"], name: \"Advertised on Any Network\""]}},"categories":[{"name":"Beauty","id":"beauty"}],"content_rating":"Everyone","description":{"full_description":"Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.<br><br>Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.<br><br>JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.<br>Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:<br><br>• Earn points ANYWHERE you shop when you upload your receipt on the app.<br>• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.<br>• Shop the latest drops and sales before anyone else with early access.<br>• Enjoy a free gift and double points during your birthday month.<br>• Level up your tier for more exclusive perks like free shipping for Icon members.<br><br>BE EXTRA WITHOUT PAYING EXTRA.<br>Get instant access to gifts with purchase and special offers on makeup and skin care.<br><br>TRY OUR UPGRADED SHADE FINDER.<br>Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.<br><br>E.L.F. SHOPPABLE STORIES.<br>Stay up to date with the latest drops and discover new holy grails.<br><br>FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.<br>Virtually try on all your fave products and find your perfect shade matches.<br><br>PLAY GAMES TO EARN POINTS.<br>We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!<br><br>SWIPE TO LIKE.<br>Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.<br><br>JOIN BEAUTY SQUAD COMMUNITY.<br>Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.<br><br>GET INSTANT HELP WHILE SHOPPING IN STORE.<br>Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.<br><br>ALWAYS STAY IN THE KNOW.<br>Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.<br><br>KEEP TABS ON YOUR E.L.F. ORDER.<br>Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.<br><br>SHARE THE E.L.F. LOVE.<br>Find makeup and skincare products &amp; look straight from the product page.<br><br>elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!<br><br>e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.","app_summary":"'e.l.f. Cosmetics and Skincare', published by a US-based company. The app was last updated on 22 March 2026. Released in US on 30 December 2019. 'e.l.f. Cosmetics and Skincare' belongs to the 'Beauty' category maintaining a content rating of 'Everyone'. In US, 'e.l.f. Cosmetics and Skincare' ranked 12th on the 'Top Free' chart in the 'Beauty' category. Last month's estimates were 10k downloads. The app is available in US and United Kingdom and being advertised actively. Sign up / Sign in to learn more about the time spent, session durations, usage & engagement (DAU, WAU, MAU), retention, churn, marketshare, growth trends, and other market statistics.","short_description":"Beauty for every eye, lip &amp; face. Earn rewards, play games, connect with others."},"has_in_app_purchases":false,"installs":"1M - 5M","language":"EN","support_url":"https://www.elfcosmetics.com/","top_countries":["US","GB"],"valid_countries":["GB","US"],"available_countries":["US","AU","CA","FR","DE","GB","IT","JP","KR","RU","AR","BE","BR","DK","GR","HK","IN","ID","IL","MX","MY","NL","NO","PH","PL","SA","SG","ES","SE","CH","TW","TH","TR","AE","VN","CZ","HU","CN","RO","FI","PA","BG","KE","MZ","LV","LU","ZA","EG","NZ","UA","BB","RS","HR","GE","VE","BO","MO","IE","NG","IQ","PE","SV","AT","CY","MM","BY","LK","NI","KW","CL","AZ","CO","LY","DO","MG","KH","LB","YE","SK","PT","GH","PY","DZ","OM","UY","PK","LT","MT","AF","EE","TN","UZ","BM","QA","BH","KZ","AO","MA","GT","EC","SI","CR"],"pre_order_countries":[],"website_url":"https://www.elfcosmetics.com/","app_id":"com.follow.ElfCosmetics","app_view_url":"/android/us/e-l-f-cosmetics/app/e-l-f-cosmetics-and-skincare/com.follow.ElfCosmetics/","country":"US","icon_url":"https://play-lh.googleusercontent.com/bPnB-Y36yzROhbhg1jrvadl-2H-H92RcKNmrK_j3JTeyuJS8IgAg63Zja1tKzasLDZD8=s150","name":"e.l.f. Cosmetics and Skincare","os":"android","price":{"currency":"USD","value":0,"string_value":"$0.00","subunit_to_unit":100},"publisher_id":"e.l.f.+Cosmetics","publisher_name":"e.l.f. Cosmetics","publisher_profile_url":"/publisher/android/e.l.f.+Cosmetics","rating":4.586388689192428,"rating_breakdown":[139,42,258,528,3206],"rating_count":4173,"country_release_date":1577664000000,"current_version":"2025.SS-0.0.7","file_size":"Varies with device","first_released_in":["US"],"minimum_os_version":"8.0","publisher_country":"US","recent_release_date":1774137600000,"release_date":1653868800000,"release_status":"REGIONAL_RELEASE","supported_languages":[],"worldwide_release_date":null,"store_removal_date":null,"cohort_id":null,"worldwide_last_month_revenue":{"unit":"cent","type":"currency","currency":"USD","value":100000},"worldwide_last_month_downloads":{"unit":"unit","type":"integer","value":10000},"category_rankings":{"app_id":"com.follow.ElfCosmetics","country":"US","android":{"top_free":{"all_categories":null,"primary_categories":[{"beauty":25}],"sub_categories":[]},"top_grossing":null,"top_paid":null}}}